BMO Centre Logo Guidelines

A venue brand of the Calgary Stampede, the BMO Centre at Stampede Park logo is made up of the BMO Centre logotype and text reference to Stampede Park. This logo will be used on local applications and internal documents to emphasize the venue being located at Stampede Park.

An international version the BMO Centre logo is made up of the BMO Centre logo type and text reference to Stampede Park, Calgary and Canada. This logo will be used on external facing sales materials to emphasize the venue being located in Calgary, Canada.

As a venue brand, the BMO Centre at Stampede Park logo must appear with the Calgary Stampede Masterbrand logo. In the majority of uses, the BMO Centre at Stampede Park logo will have equity in placement and prominence with the Calgary Stampede masterbrand logo (e.g. business card/letterhead/venue materials). In the case of specific and limited promotional pieces (e.g. brochures, flatsheets, advertisements) targeted towards the convention and event sales B2B market, the BMO Centre at Stampede Park logo can be placed in a primary location with the Calgary Stampede Masterbrand in a secondary location (e.g. on the back cover of a printed publication or on the lower portion of the page/advertisement).

When stacked vertically, the BMO Centre venue logo or international wordmark should always be on top, with the CS master brand below. The spacing between both logos must be the height of the roundel or the lazy S, whichever is greater.

The BMO Centre logo is available in the following formats and can only be reproduced in the colours shown: colour, black and white.